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It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.

Internet World Statistics tell me that there are over 6.7 billion people living on this planet. The latest figures show over 1.6 billion of them use the Internet while in the year 2000 there were just under 361million users. That is a growth rate of almost 450%. In the US alone and back in 2005 there were 13.8 million Home based Businesses (info. provided by Entrepreneur.com) and in my own country, Australia in the state of New South Wales there were 254,000 in 2004. Today there is more. Tomorrow there will be more again!The idea, concept, consideration of a home based business is for the most part is a noble and popular one. The reason so many people are thinking about or have already started a home based business is as varied as the individuals that choose it. However, for the most part it can be said that most home based businesses are borne out of convenience.Single Mums find it convenient to work from home while they can still care for their children. Stay at home Dads are much more common in today’s day and can find it convenient to keep an eye on the “little ones” while they do business from home. Maybe commuting is a problem and navigating the hallway in ones own home is far more convenient than the city streets or country roads. Whatever it is though the thought is there – “work from home”. This doesn’t mean though that we have a “Home Based Business”.Of course there is a difference between “work from home” and a “home based business” and often (I think) we get the two confused a bit. We speak “home based business” but think “work from home”!The differences are considerable and may be found in the definitions themselves. You see when you research the word “Business” you will find something like this (depending on your source):-Business: The purchase and sale of goods in an attempt to make a profit (Macquarie Dictionary).We also see in association a Business Name:Business Name: The name other than a surname under which a person carries on business or profession, such name being necessarily registered.If we dig a little deeper from the same source we identify the people that do business are described as the following:-Businessman /woman: A person who engages in business or commerce.AndBusinesslike: Conforming to the methods of business or trade; methodical; systematic.And finally:Business Plan: A formal statement of business goals, the reason why they are believed attainable and the plan for reaching those goals. It may also contain background information about the organisation or team attempting to reach those goals.Work on the other hand is something different. (According to Wikipedia) being thus:Work:(1) Exertion directed to produce or accomplish something; labour; toil. (2) A productive or operative activity (3) Employment; a job; especially that by which one earns a living.So this is what I’m getting to. Sometimes we focus on the hole in the middle of the donut and don’t look at the whole thing! We can say we have a home based business but we don’t see the big picture and therefore we are working from home instead. If we are serious about a home based business then we must see the whole thing. Build from the right foundations and bring clarity to our vision.There is nothing wrong with work from home at all. In fact if we are to have a home based business we will indeed work from home. It will be an integral part of our business but, if we don’t have a business plan, a registered business name, or if we are not attempting to buy (or create) and sell something for profit, conform to business principles and conduct ourselves in a businesslike manner we don’t have a business at all… we are just working?You may have started like a “bull at a gate”, you may be going “great guns” or you may be struggling to get your focus or organise your day. Don’t fret! Take a moment to reflect on your foundations. Have you got a business plan with goals and a systematic approach to achieve them? Are they realistic? Are you structured properly? If not then take a little time to get these things in order. Then get back into it and gain the rewards you deserve for having a go, not giving up and enjoy the lifestyle you have chosen.Just a word of warning! If you don’t have a Business Plan you can lose your way. If you don’t have a Business Structure you may well have problems with taxation in the future and if you don’t have a business mindset you will struggle to enjoy and achieve your dream. I heard this saying today and can’t remember who quoted it but it goes like this “Goals are in concrete, plans are in sand!”If you are interested in getting educated in the successful use of the Internet and additionally want the opportunity to market top tier education material may I suggest that you visit the website below?Now I know that you will never look at a donut quite the same again. And I hope that you never look at your home based business the same either.I wish you all the prosperity and satisfaction that you hope for and more in your Home Based Business.Cheers,